Sun Impex, sister concern of Shimla Hills participating in Food & Hotel Myanmar 2014

Food & Hotel Myanmar 2014

Sun Impex, the sister concern of Shimla Hills is participating at Food & Hotel Myanmar 2014. Agriculture has been pivotal in accelerating the growth of Myanmar’s economy which has grown immensely in the past decade. More than 70% of its population rely on agriculture for their livelihood. This has made Myanmar a food surplus country in basic food items.

Myanmar’s agricultural produce is close to 55-60 million tonnes per year. This makes them second largest exporter of peas, pulses, dry beans and lentils, and also exports fish and seafood. The event therefore brings forward a wonderful opportunity forward.

There will more than 250 companies, 29 participating countries, 6 international pavilions and numerous thought-provoking features at the exhibition. Myanmar Culinary Arts Competition (MCAC), Myanmar National Barista Championship (MNBC) and AHRA-ASEAN Bartenders’ Competition 2014 are all part of this show.

But what makes this show even more significant is its reach in the two most important regions of Asia – South East Asia and South Asia. Apart from this, powerful economies – China, India and the five ASEAN countries (Philippines, Malaysia, Indonesia, Thailand and Vietnam.) are brought under one roof at this event.

The event promotes immense knowledge gain and whole new experience. Our team is all set to be part of this event and we wish them great success for Food & Hotel Myanmar 2014.

Visit Sun Impex at Food & Hotel Myanmar 2014 at:-

  • Venue – Myanmar Convention Centre, Yangon
  • When – from 18 to 20 June, 2014
  • Where – Stand No. H7, Hall No. 1


Products being showcased at the event –

  • Fruit pulp, puree and concentrate
  • Pulses
  • Animal Feed
  • Spices, Oilseeds and Grains
  • Flavours, colours and fragrances

Wishing our team good luck for Iran Food and Hospitality 2014 !

Iran Food Hospitality 2014

We give our team good wishes as they leave for Iran Food and Hospitality 2014, next week. We have full confidence in our Shimla Hills team and their achievements. They have done outstanding work in the past.

Iran is a very potential market. The potential of food business with Iran is estimated to be 18.042 billion US Dollar. In 2012 Iran imported 1.7 million MT of rice. Not just this, World Trade Organization in 2012 estimated total Iranian food imports to be 12.442 billion US Dollar which is just double the food exports at 5.600 billion US Dollar done by Iran in the same year. The lifting of restrictions on food imports in Iran has also broadened the scope of investment in the food industry here.

Part of the Iran Agrofood 2014, this event is organised under the aegis of Iranian Ministry of Jihad-e-Agriculture and Ministry of Industry, Mine and Trade. Iran Food and Hospitality 2014 brings with it host of incentives – an excellent visitor base with high percentage of industry decision makers, brilliant interaction and a chance to acquire more about industry’s latest.

The team is wrapping up last minute work these days and looks very busy – so we are not troubling them these days. The checklist for exhibition has already been crosschecked and verified at least thrice.

Shimla Hills team will be available at Iran Food and Hospitality 2014 from:-

  • 30th May to 2nd June, 2014
  • Venue – Tehran International Permanent Fairgrounds, Iran
  • At booth no. 35.23, Hall no 35

We are displaying following products at the event:-

  • Fruit Pulp, Puree & Concentrate
  • Flavours & Colours
  • IQF Fruits & Vegetables
  • Oilseeds, Grains & Pulses
  • Nuts & Spices
  • Animal Feed

Giving Food A Visual Appeal That Tempts Appetite

Giving Food A Visual Appeal That Tempts Appetite

Pablo Picasso was right when he said “Colours, like features, follow the changes of the emotions.” Imagine life without dash of colours. Won’t it be plain bland and boring? We recognize most things by their colour and food is not an exception to this.


It is in fact relished in many ways, and perception (the way it looks and feel) is one of them. That is why most culinary experts pay extra attention to taste, but greater to the visual appeal of the cuisines. Besides appeal, colours of the ingredients used in the cuisines influence our appetite. Over the years, subconsciously, we have become habitual to judge the health and nutrition of food by its colour.


Therefore, It Is Important To Feast Eyes Before Taste Buds


It is important to understand the colour psychology because you eat with your eyes before you eat with your mouth.  There’s pasta, which is good. But then there’s pasta with red and yellow peppers, grated soft cheese, bright red sauce and green broccoli that sets your stomach grumbling at first sight.  That’s the difference.


It is about knowing the art of how ingredients are mixed and matched to create a stunning visual appeal without compromising on taste. Here are few blow-by-blow tips on how food can be themed and garnished to bring out that “Visual Taste”.


A Hint Of Cheer And A Dash Of Sunshine

Adding warmth of yellow and mischievousness of  orange  gives  an instant visual appeal to dish. There are lot of colourful vegetables, fruits, seasonings, sauces etc. that can not only enhance the flavour but add beauty to a  seemingly simple dish.

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Avoid Dark Shades

Avoid theming the entire cuisine in dark shades like blue, black etc. because they are appetite suppressing colours.

Dark Shades




Bright Is Delight

Increase the indulgence by intensifying the food with bright red and green colours.


The Golden Shine

You can caramelize or roast ingredients to bring out the the golden colour and crispy crunch in them.

Golden Shine


Garnishing Has Many Ways To It  

The way cuisines are styled and garnished also matters. It gives food more refined texture, enhancing the breadth of colours used.


Just Sprinkle

It can be freshly grated cheese, chocolates, finely chopped coriander, pinch of minced parsley on a steak and much more. Just be creative and sprinkle right thing.


Just Sprinkle


Using Sprigs

There are many varieties of herbs that enrich the colour of the dish and also add an appetising aroma to it.

Using Sprigs


Giving Knife A Culinary Edge

The way food is sliced, diced and chopped also compliments to the entire look of the dish prepared.

Culinary Edge

Presentation Is An Art

Who would hate to taste food that looks like this?

Presentation Is An Art


And, Now The Secret Ingredient

It is freshness. There is no substitute for it because you can’t expect fusty vegetables, ingredients, fruits and likes to give matchless sparkle to any cuisines. If you are part of the growing and demanding food industry you would definitely know the importance of fresh supply of food products.  Shimla Hills understands this to the core and makes it a point to meet all your needs for tropical fruits, vegetables and processed products anytime you want.