Mango’s Sweet Taste is Finding a Place in Western Markets

Mangoes are about 50% of the total tropical fruits grown worldwide. Since 1990, the market for mango pulp grew exponentially, which is expected to continue. India is the leader among major mango growers, with a widely recognized variety of mangoes (primarily Alphonso, Totapuri and Kesar) being used in pulp manufacturing.

India accounts for contributing approximately 67 percent of the total world export to processed mango product. That is almost half of the world production of mangoes. The bulk of this share goes to the Middle East, followed by Southeast Asia and North America.

Mango pulp is used as a primary food ingredient in mango juice, nectars, juice blends, dairy, bakery, baby food manufacturing, ice-creams etc. However, in recent years the popularity of mango has spread to the western markets, with consumers showing interest in the taste. The US juice industry and the fresh market has shown consistent interest in both fresh mango and its processed products. The US juice industry has been making more and more use of mango pulp in its orange juice blends.

Let’s examine the key benefits of consuming mangoes:  

  1. Prevents anaemia – one of the major issues women and children face. Due to the lack of iron present in food, anaemia is prevalent. However, anaemia can lead to other serious sicknesses. Thus, it’s critical to consume the right nutrition from a young age to prevent such instances and increase the blood’s protein haemoglobin. 
  2. Strengthens bones – consuming mango puree/juice strengthens your bones due to the vitamin B6 and flavonoids. Also, vitamin A and other antioxidants present in mangoes are safeguards the bones even more.
  3. The glowing essence – Instead of resorting to harsh chemical treatments and topical products, mangoes make it a more natural and tasty alternative. Consuming mangoes could change the skin texture and give you that glow you’ve always dreamt of!
  4. Alkalizes the body – The combination of vitamin A, C, B, E, and K, along with the perfectly balanced calories, protein, and carbohydrates, does wonders in alkalizing the body.

The popularity of mango in the US market can be attributed to two reasons. Firstly, mango is new for US consumers, who have begun to develop a taste for it. Secondly, the US orange juice industry has been blending mango pulp for its natural sweet content that balances the acidity in orange juice. The most widely consumed fruit juice in the US is orange. And because of this widespread popularity of orange juice, its annual demand crosses approximately 500,000 MT. If one goes by the estimates, then the demand for the mango pulp used in this blending process in the coming years will only increase.

Shimla Hills  is known to be the prime producer of high-quality mango across the globe. You can place your order online today, and relish this tasty fruit all year round.