Today, it is a moment of great pride and hope for the entire World as Egypt opens up the expanded Suez Canal to boost flourishing trade between Asia and Europe. At Shimla Hills, we’re all excited to witness the upsurge in our business with the European countries owing to the reduction in waiting time and transit time as the expanded canal can now allow 97 ships to pass everyday as against 49 earlier.
Europe is an important destination for our home-grown Indian food products including fruit pulp, puree, concentrate, frozen fruits and vegetables (IQF) and soft commodities like nuts, pulses, spices and grains. Shimla Hills has a strong presence in Europe, with a stock-and-sales office in the port city of Rotterdam and customers spread across the entire European region. Since inception, we have been a part of Europe’s and the world’s biggest trade shows, i.e. Anuga and SIAL. The expansion of Suez Canal overwhelms our team like never before!
Already, traversing via Suez Canal, which connects the Red Sea to the Mediterranean, reduces maritime supply chain routes by 43 percent as sailing around Africa is avoided. And with the increased capacity of the canal, that can accommodate two-way traffic movement of the world’s largest vessels, it is poised to create a landmark impact on the global food trade.