Shimla Hills: Celebrating its 10th Year of Establishment


Shimla Hills is escalated with joy at it announces its 10 successful years in the agro-products industry. The decade that passed by was packed with product portfolio enhancement, innovation, and growth.

The continuous improvement in the manufacturing prowess, endeavor for sustainable growth & development, visit to a large number of national and international food events such as SIAL Paris, Foodex Japan, Gulfood Manufacturing, World Food Ukraine, etc., adherence to stringent quality manufacturing, and packaging processes, the past decade witnessed it all.

The commencement of the Shimla Hills journey dates back to the year 2007 when it began its operation by exporting canned mushrooms to Israel. With the passage of time, it forayed in a plenty of production processes, products and countries. Since its inception, Shimla Hills has been focusing on expanding its product portfolio yet maintaining the quality and keeping the packaging standards intact.

Today, the organization has an extended database of renowned clients spread across various countries of the world. It continuously strives to delight all of them with its premium quality offerings and ensures to further cement the bond and trust.

As Shimla Hills steps into its 11th year, it makes sure to serve all its stakeholders with quality products and services. It also heartily thanks them for making the journey so far possible. It also hopes them to be always there in the years to come.

“What Was, Still Is, And Always Will Be”

Holi – An Indian festival that brought joy at Shimla Hills


Shimla Hills celebrates every Indian festival with joy, happiness and enthusiasm. Holi, an Indian festival of colors, witnessed no less of mirth and merriment. Everyone from the family of Shimla Hills took an active participation in the event and no one played the role of a wallflower.

Holi also marks the arrival of spring, a season that symbolizes life. Thus, with full of life and charm in us, we arrived at the pre-decided venue at a pre-decided time on 24th March 2016. A wave of surprise was evident on the face of everyone when we didn’t find the colors or any other sign that proves we were there to celebrate Holi.

It was only when the DJ played some latest hits from his repertoire, the herbal color trays were unveiled and the breeze of happiness and satisfaction enveloped all of us.

Keeping in mind the scarcity of water the world is facing, we had already nodded on not to play Holi with water. In a short span of time, our white clothes turned into fabrics of various colors and everyone was so involved in the celebration that aroma of freshly made snacks and tea had to jump in the scene to pause the celebrations for a while.

With our bellies full of fresh Indian snacks and rejuvenating tea, we were all set to burn the dance floor and sway on the beats that were popping out of the giant speakers.

The day gifted us lots of memories and moments that we all will cherish forever. The festival infused in us new energy and a vibe of commitment to serve our clients with all our hearts. Shimla Hills wishes everyone a Spring full of life. It is also braced up to offer premium quality mango offerings i.e pulp, puree, juice concentrate to the world. It is a trusted supplier of various mango types such as Alphonso, Totapuri, and Kesari.

SNIFF celebrates the essence of colour on Holi!

SNIFF celebrates the essence of colour on Holi!

The next level for any company dealing in processed fruits and vegetables is to enter into business of flavours, colours and fragrances. Shimla Hills will soon enter into the flavours business with the launch of our new brand SNIFF (Shimla Natural Ingredients, Flavors & Fragrances).

Our new business aims to deliver the essence of taste and aroma for the beverage, confectionary, bakery and dairy segments. A 5000 sq.ft flavour compounding facility is also being setup at Chittoor, Andhra Pradesh. This facility will have highly advanced manufacturing capabilities with analytical, micro and application labs.

Say it Almighty’s grace or a wonderful coincidence – this news comes at a time when Holi was around the corner. It was a very joyous moment for us to celebrate.

It is not just the exuberant revelry, but the underlining significance of Holi that makes this festival so unique. Holi welcomes the splash of spring colours and tosses aside the deep winter slumber. Nature too makes its happiness evident by blossoming flowers, helping seeds sprout, turning pastures green and adding life to every nook and corner.

Each colour of spring reflects a specific emotion and mood that mirrors in the colours of Holi. Colour holds symbolic and cultural meaning in India. Thus bringing hope and emotions back into our lives.

  • The sanguine Kumkum donned by Indian women on their forehead is a sign of purity, lifelong commitment and prowess.
    Saffron is the colour of spirituality and deep faith.
  • Blue denotes Infinity, The Creator and healing power.
  • Yellow indicates luminosity, cheerfulness, mental development, sunlight and happiness.
  • White though devoid of any colour, amasses in it all colours. It is symbolic of peace, cleanliness, knowledge and the omnipresent truth that is attached to life.

India has a revering faith in spirituality that adds importance to all small and big things attached with our lives. Our pursuit for this faith is what welds us all into one nation. Holi brings our faith back when

…good prevails over evil

Hiranyakashipu, the demon king in his arrogance for power commanded everyone to solely worship him. When all attempts to kill his son Prahlad, an ardent Vishnu devotee failed, he entreated his sister Holika to use her boon. She could walk into blazing fire without any harm.

Holika did Hiranyakashipu’s bidding, took Prahlad into her lap and entered the fire. But Holika forgot that the boon only worked when she walked the fire alone. Prahlad, due to his devotion in Lord Vishnu was saved from the fire. This is why a day before Holi is celebrated as ‘Holika Dahan’, the burning of evil.

…differences dissolve

Holi also brings back to life the youthful jibes and mischievous pranks of Radha-Krishna. Lord Krishna would quiz his mother Yashoda as to why Radha’s got such a fair complexion while he was so dark. Upon this Krishna’s mother asked him to smear Radha’s face with colour. By doing so they would both become the same. Krishna also frequently threw colour and water over the Gopis. Gradually this got popularized and began to be celebrated as Holi.

I recollect how each one of us looks the same – drenched in spectrum of colours and their infinite shades. There are absolutely no differences to mark one human different from another. Holi wipes all differences and brings fun back, without any distinction of cast, creed, color, race, status or sex.

…innocence wins

Once upon a time in the kingdom of Prithu, there lived an evil ogress Dhundhi. Lord Shiv’s boon made her fear no gods, no men, arms or any weather conditions. But at the same time she was cursed by Lord Shiva of being in danger from crazy boys. On Holi, the pranks and shouts by children ultimately chased her away. It is for this matter that in some parts of India rowdy behaviour is acceptable on Holi.

…life exists even after death

Holi is believed to be the day when Lord Shiva opened his third eye to burn Kamadev, the Hindu god of love. Later, Lord Shiva realised that Kamadeva only meant humanity’s good. He was then resurrected, though in invisible form by Lord Shiva. In many parts of India, on Holi, mango blossoms and sandalwood paste are offered by people to worship Kamadeva.

The vibrancy of Holi reflects on our SNIFF logo – a brightly coloured Tagete flower, as well. Also known as marigold, Tagete defines our new venture with its sweet aroma and subtle flavour.

Being an inflorescence, every leaf of marigolds is in itself a complete flower. Just like every leaf of marigold combines to form a beautiful flower, so does each asset of our SNIFF business. Marigold underlines our spirit to bring – right quality, delivered at right time for the right application. We intend to offer customers the creativity, innovation and technology that translate their needs into customized product offerings.

As harbinger of spring, Holi ushers in new life. It is time when abundance of spring harvest begins to enter our life. At Shimla Hills we welcome the arrival of fresh crops with the Holi celebrations. Our team is all geared to prepare and meet the shipping schedules that have already begun for chickpeas, tamarind and other products.

Chasing 2014 with a rainbow of new hopes!

Chasing 2014 with a rainbow of new hopes!

Miracles are nothing but God’s way of manifesting His blessing. The first morning of 2014 gave me a positive inkling. It wasn’t a very bright morning though. Rain was lashing hard against the window panes and the silhouettes of distant mountains were turning darker even with the breaking dawn.

It was 1st January 2014, an off for all our offices. Rough weather outside and a cup of black coffee to sip was nothing less than a bliss. Like most entrepreneurs, I am habitual to check emails quite often. I answered few urgent emails, and spent next couple of minutes skimming through the emails till I reached one that brought a smile on my face. It was a reply from one of the equipment vendors. This reply was first ray of hope after holding several meetings and days of discussions with many vendors.

With sparkle in my eyes, I began reading through the details listed in the email. It affirmed that the vendor had technology that is required for manufacturing pulp with fruit dices in it. This is one of the key products that our R&D team is determined to develop this year. The food trends have been changing, and are now governed by a more health conscious consumer. It is therefore important to research and incorporate such innovations from time-to-time.

Brightened by this news, I looked outside and beheld year’s first miracle for me. It was a full arched rainbow, glistening with all its might, across the vast valley. Seeing a rainbow was a blessing, a sign that acknowledged my feeling and set a high note for the year ahead.

Rainbow is formed when sunlight passes through rain droplets that act as a prism, scattering light into seven distinct colours. More than science, I relate rainbow to my life…my work now.

This spectacle of sunlight, air, rain and nature is so deeply connected to my work at Shimla Hills. Rainbow hints that it has rained well. Rain in turn is a boon for farmers that nurture crops between sowing and harvesting time. Only when sun and rain combine, will you see a rainbow. A unity of opposite always stays.

No two people see the same rainbow, that’s a fact. Nor are two days, two years the same. Everything changes, and we all perceive change individually. With experience, I have learnt that we should accept change with courage, and stay optimistic and confident about it.

Likewise, rainbow cannot be formed unless sun peers out and creates magic at the air-water interface. Sun is the driving energy that stimulates life on earth and similarly helps the rainbow to manifest. If farms are crop yielding factory, then sunlight is the fuel that stimulates crop growth.

I take rainbow as a sign of Almighty’s goodwill and blessings. I am optimistic that the year 2014 will revolutionize food industry, yet again, and Shimla Hills will surely be a big part of this movement.

We begin this movement by first strengthening our strategies to venture into new territories viz. USA, Japan and Africa. Let’s meet up at Foodex, Tokyo from 4th to 7th, March 2014 and hopefully at AFFI-CON 2014 at USA.

I must also congratulate Sun Impex, our sister concern for opening a new office in Russia and having the opening of Madagascar office in the offing. I extend my wishes to our staff there as Russia overcomes the recent skirmish.

Wishing New Year to bring abundance, happiness and courage for all of us!

Awesome moments captured to share!

Awesome moments captured to share!

So its 2014 tomorrow! Its celebration time and we have some awesome moments captured at the nick of the hour!

Our Shimla office brings us so close to nature that changing seasons, whistling winds, setting sun, rising moon, rustling leaves – all keep us inspired. In fact we celebrate the beginning of New Year amidst nature with euphoric enthusiasm.

Our curtain raiser for the year 2014 – see, enjoy and celebrate the new year with a bang of happiness and prosperity!